The role of ‘Abang-None’ Jakarta as brand ambassador in enhancing positive image of thousand islands

Ni Luh Putu Devina Adrisa Pebriani, Agiel Hernando, Ryan Junarta

Abstract


Abang None Jakarta is a pageant event for tourism and culture ambassadors’election in Jakarta. Abang None Jakarta has becoming one of the ways in promoting the tourism sector of a region. The objective of this study is to get information on the efforts of and obstacles faced by Abang None Jakarta as brand ambassador of a thousand islands. The methodology used in this study is descriptive qualitative methodology using two ways communication theory and brand ambassador concept by Khatri. The data are collected using interview, observation and documentation. The result showed that Abang None Jakarta has done their role as a brand ambassador of thousand islands.They had become active informant and giving testimony on thousand islands through social media and word of mouth.


Keywords


Tourism; Jakarta; Communication theory; Social media.

Full Text:

PDF

References


Apriyanto, A. (2017). Sosialisasi Branding Pesona Indonesia, Kemenpar Undang Stakeholder Pariwisata NTB.

Ase. (2017). Cara Kepulauan Seribu Capai Target 1 Juta Wisatawan.

Ibo, A. (2015). 10 Destinasi Wisata Prioritas di Tahun 2016.

Juwita, R. (2015). Peran Tourism Ambassador di Era Globalisasi.

Kementrian Pariwisata. (2016). Statistik wisatawan mancanegara per bulan tahun 2013 - pertengahan 2016.

Khatri, P. (2006). Celebrity endorsement - A strategic promotion perspective. Indian Media Studies Journal. https://doi.org/10.1177/0193945909332292

Kitchen, P. J., & Burgmann, I. (2015). Integrated marketing communication: Making it work at a strategic level. Journal of Business Strategy. https://doi.org/10.1108/JBS-05-2014-0052

Moleong, L. J. (2017). Metodologi Penelitian Kualitatif (Edisi Revisi). In PT. Remaja Rosda Karya.

Noviyanti, S. (2014). Peluncuran “Wonderful Indonesia” dan “Pesona Indonesia.”

Yusuf, M. (2017). Metode Penlitian Kuantitafif, Kualitatif & Penelitian Gabungan. In Kencana.




DOI: http://dx.doi.org/10.33448/rsd-v9i1.1914

Refbacks

  • There are currently no refbacks.


Base de Dados e Indexadores: Base, Diadorim, Sumarios.org, DOI Crossref, Dialnet, Scholar Google, Redib, Doaj, Latindex, Redalyc, Portal de Periódicos CAPES

Research, Society and Development - ISSN 2525-3409

Licença Creative Commons
Este obra está licenciado com uma Licença Creative Commons Atribuição 4.0 Internacional

Rua Irmã Ivone Drumond, 200 - Distrito Industrial II, Itabira - MG, 35903-087 (Brasil) 
E-mail: rsd.articles@gmail.com
Facebook: https://www.facebook.com/Research-Society-and-Development-563420457493356